GetResponse vs MailerLite — which should you pick?

Updated 2026-07-11 · Email Marketing guides

Quick answer: Pick GetResponse if you need automation, funnels, or webinars — it's the more complete marketing platform. Pick MailerLite if you mainly send newsletters and want the lowest cost and easiest editor. Both are reputable; the decision is scope, not quality.
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Our picks, compared

ToolBest forPricing from*
GetResponsePick for automation & funnels~US$19/mo
MailerLitePick for newsletters & budgetfree plan; paid from ~US$10/mo

*Indicative only — check the vendor's pricing page for current rates and promos.

Pick for automation & funnels

GetResponse

Pricing from ~US$19/mo

Long-running email marketing platform with automation, landing pages, and webinars built in. Strong fit when you want email plus simple funnels in one subscription.

Workflows, landing pages, and webinars included — one subscription replaces two or three.

Strengths
  • Automation workflows included on low tiers
  • Webinars and landing pages built in
  • Generous list-size pricing
Trade-offs
  • Interface has a learning curve
  • Advanced features gated to higher tiers
Visit GetResponse
Not an affiliate link — included on merit.
Pick for newsletters & budget

MailerLite

Pricing from free plan; paid from ~US$10/mo

Clean, budget-friendly email tool with a capable free plan. Best when simplicity and price matter more than advanced automation.

Simplest editor in the category and a usable free plan; you pay for exactly what a newsletter needs and nothing more.

Strengths
  • Free plan up to a real subscriber count
  • Very easy editor
  • Cheap paid tiers
Trade-offs
  • Approval process for new accounts
  • Fewer advanced automation options
Visit MailerLite
Not an affiliate link — included on merit.

Frequently asked questions

Which is cheaper?

MailerLite, at almost every list size. GetResponse's premium is the price of its automation and webinar features — worth it only if you'll use them.

Which is easier for a beginner?

MailerLite. GetResponse is manageable but has more surface area to learn.

Can I switch later?

Yes — both support list export/import. Start where your current needs are; migrating a few thousand subscribers takes an afternoon.