GetResponse vs MailerLite — which should you pick?
Updated 2026-07-16
Our picks, compared
| Tool | Best for | Pricing from* |
|---|---|---|
| GetResponse | Pick for automation & funnels | ~US$19/mo |
| MailerLite | Pick for newsletters & budget | free plan; paid from ~US$10/mo |
*Indicative only — check the vendor's pricing page for current rates and promos.
GetResponse
Long-running email marketing platform with automation, landing pages, and webinars built in. Strong fit when you want email plus simple funnels in one subscription.
Workflows, landing pages, and webinars included — one subscription replaces two or three.
Strengths
- Automation workflows included on low tiers
- Webinars and landing pages built in
- Generous list-size pricing
Trade-offs
- Interface has a learning curve
- Advanced features gated to higher tiers
MailerLite
Clean, budget-friendly email tool with a capable free plan. Best when simplicity and price matter more than advanced automation.
Simplest editor in the category and a usable free plan; you pay for exactly what a newsletter needs and nothing more.
Strengths
- Free plan up to a real subscriber count
- Very easy editor
- Cheap paid tiers
Trade-offs
- Approval process for new accounts
- Fewer advanced automation options
Frequently asked questions
Which is cheaper?
MailerLite, at almost every list size. GetResponse's premium is the price of its automation and webinar features — worth it only if you'll use them.
Which is easier for a beginner?
MailerLite. GetResponse is manageable but has more surface area to learn.
Can I switch later?
Yes — both support list export/import. Start where your current needs are; migrating a few thousand subscribers takes an afternoon.
One tool decision, explained properly, most weeks
Which tool won, why, and what it costs. No listicles, no spam, unsubscribe whenever you like.