Best email marketing tool for a small ecommerce store
Updated 2026-07-16
Our picks, compared
| Tool | Best for | Pricing from* |
|---|---|---|
| GetResponse | Best overall for small stores | ~US$19/mo |
| MailerLite | Best budget pick | free plan; paid from ~US$10/mo |
*Indicative only — check the vendor's pricing page for current rates and promos.
GetResponse
Long-running email marketing platform with automation, landing pages, and webinars built in. Strong fit when you want email plus simple funnels in one subscription.
Cart-abandonment and purchase-triggered automations at a price small stores can carry.
Strengths
- Automation workflows included on low tiers
- Webinars and landing pages built in
- Generous list-size pricing
Trade-offs
- Interface has a learning curve
- Advanced features gated to higher tiers
MailerLite
Clean, budget-friendly email tool with a capable free plan. Best when simplicity and price matter more than advanced automation.
Clean promo campaigns and pop-ups cheaply; move up only when you need deeper flows.
Strengths
- Free plan up to a real subscriber count
- Very easy editor
- Cheap paid tiers
Trade-offs
- Approval process for new accounts
- Fewer advanced automation options
Frequently asked questions
Is email still worth it for ecommerce?
Email consistently drives a meaningful share of store revenue because it reaches past buyers free — flows like abandoned-cart typically pay for the tool many times over.
Which flows should I set up first?
Welcome series, abandoned cart, and post-purchase follow-up — in that order. All three are template-supported in the tools above.
Do these integrate with my store platform?
Both integrate with major store platforms. Confirm your exact platform on the vendor's integrations page before subscribing.
One tool decision, explained properly, most weeks
Which tool won, why, and what it costs. No listicles, no spam, unsubscribe whenever you like.